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1 advertising
advertising ['ædvətaɪzɪŋ]1 noun (UNCOUNT)(a) (promotion) publicité f(b) (advertisements) publicité f(c) (business) publicité f;∎ he works in advertising il travaille dans la publicité(budget, material) publicitaire►► advertising agency agence f de publicité;advertising agent agent m de publicité;Advertising Association = organisme britannique dont le rôle est de veiller à la qualité des publicités et de défendre les intérêts des annonceurs et des agences de publicité;Marketing advertising awareness notoriété f publicitaire;Computing advertising banner (on web page) bandeau f publicitaire;advertising brochure plaquette f publicitaire;advertising campaign campagne f publicitaire ou de publicité;advertising concept idée f publicitaire;advertising consultant conseil m en publicité;advertising copy texte m publicitaire;advertising department service m de la publicité;advertising director directeur(trice) m,f de la communication ou de la publicité;advertising effectiveness efficacité f publicitaire;advertising executive chef m de la publicité;advertising expenditure dépenses fpl publicitaires;advertising gimmick gadget m publicitaire;advertising jingle jingle m, officially recommended term sonal m;advertising medium média m ou support m publicitaire;advertising rates tarif m des insertions;advertising revenue recettes fpl publicitaires;advertising sales agency régie f publicitaire;advertising schedule programme m des annonces;advertising space espace m publicitaire;advertising standards normes fpl publicitaires;British Advertising Standards Authority ≃ Bureau m de vérification de la publicité;advertising strategy stratégie f publicitaireUn panorama unique de l'anglais et du français > advertising
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2 above-the-line
above-the-line advertising publicité f média;above-the-line costs coûts m média;above-the-line expenditure dépenses f média;above-the-line promotion promotion f média(b) ACCOUNTANCY au-dessus de la ligneabove-the-line accounts comptes m pl de résultats courants;above-the-line costs coûts m au-dessus de la ligne;above-the-line expenditure dépenses f pl au-dessus de la ligneBritish Airways is slashing its above-the-line advertising budget - worth an estimated £30m. And it is letting below-the-line agencies go as part of a major cost-cutting exercise.
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3 below-the-line
1 nounMARKETING publicité f hors-médiabelow-the-line advertising publicité f hors-média;below-the-line costs coûts m pl hors-média;below-the-line expenditure dépenses f pl hors-média;below-the-line promotion promotion f hors-média(b) ACCOUNTANCY au-dessous de la lignebelow-the-line accounts comptes m pl de résultats exceptionnels;below-the-line costs coûts m pl au-dessous de la ligne;below-the-line expenditure dépenses f pl au-dessous de la ligneAyres will handle new product development and manage advertising and relationship marketing campaigns. There is likely to be an increased emphasis on below-the-line activity because of the high proportion of custom that comes from repeat visitors.
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4 above-the-line
1 nounMarketing publicité f médiaAccountancy (expenses) au-dessus de la ligne►► Accountancy above-the-line accounts comptes mpl de resultats courants;Marketing above-the-line advertising publicité f média;Accountancy above-the-line costs dépenses fpl au-dessus de la ligne; Marketing coûts mpl média;Accountancy above-the-line expenditure dépenses fpl de création; Marketing dépenses fpl médiaUn panorama unique de l'anglais et du français > above-the-line
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5 government
government ['gʌvənmənt]1 noun(a) Politics (governing authority) gouvernement m; (type of authority) gouvernement m, régime m; (the State) gouvernement m, État m;∎ the Conservative government le gouvernement conservateur;∎ to form a government constituer ou former un gouvernement;∎ the government has fallen le gouvernement est tombé;∎ the socialists have joined the coalition government les socialistes sont entrés dans le gouvernement de coalition;∎ democratic government la démocratie;∎ a stable government un gouvernement stable;∎ the project is financed by the government le projet est financé par l'État ou le gouvernement(b) (process of governing → country) gouvernement m, direction f; (→ company) administration f, gestion f; (→ affairs) conduite f(measure, policy) gouvernemental, du gouvernement; (expenditure) de l'État, public; (minister, department) du gouvernement►► government action action f gouvernementale;government advertising publicité f gouvernementale;government auditor commissaire m aux comptes;government bonds obligations fpl d'État, bons mpl du Trésor;government borrowings emprunts mpl de l'État;British government broker agent m du Trésor;British Government Communications Headquarters = centre d'interception des télécommunications étrangères en Grande-Bretagne;government developmental grant, government developmental subsidy prime f de développement;government grant subvention f d'État;government health warning = avertissement officiel contre les dangers du tabac figurant sur les paquets de cigarettes et dans les publicités pour le tabac;∎ figurative humorous men like him should carry a government health warning des bonshommes pareils, ça devrait être interdit;∎ this car/computer should carry a government health warning cette voiture/cet ordinateur est une catastrophe;British Government House palais m du gouverneur;government issue émission f d'État ou par le gouvernement;government issue uniform uniforme m fourni par l'État;government loan emprunt m public ou d'État;American the Government Printing Office = maison d'édition publiant les ouvrages ou documents émanant du gouvernement, ≃ Imprimerie f nationale;Finance government securities, government stock effets mpl publics, fonds mpl publics ou d'État;government spending dépenses fpl publiques -
6 revenue
revenue ['revənju:]1 nounrevenu m; (from land, property) revenu m, rentes fpl; (from sales) recettes fpl;∎ advertising revenue recettes fpl de publicité;∎ oil revenue revenu m pétrolier;∎ state revenue or revenues les recettes fpl publiques ou de l'État(department, official) du fisc∎ the Revenue ≃ le fisc□►► Finance revenue account (from land, property) compte m de recettes; (profit and loss account) compte m d'exploitation;Finance revenue centre centre m de revenus ou de profit;revenue cutter vedette f des garde-côtes;revenue expenditure dépenses fpl de fonctionnement;revenue man agent m du fisc;revenue stamp timbre m fiscal;revenue tariff tarif m douanier fiscal
См. также в других словарях:
advertising expenditure — / ædvətaɪzɪŋ ɪkˌspendɪtʃə/ noun the amount a company spends on its advertising … Marketing dictionary in english
expenditure — ex‧pen‧di‧ture [ɪkˈspendɪtʆə ǁ ər] noun [countable, uncountable] the total amount of money that a government, organization, or person spends during a particular period of time: • An advertiser rarely knows what its return on investment in… … Financial and business terms
expenditure — noun ADJECTIVE ▪ considerable, great, heavy, high, huge, large, major, massive, significant ▪ The group is calling for higher … Collocations dictionary
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Advertising Association — AA An organization representing the interests of advertisers, advertising agency, and the media. Founded in 1926, it collects and assesses statistics on advertising expenditure as well as running an annual programme of seminars and training… … Big dictionary of business and management
Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread … Wikipedia
advertising — noun Advertising is used before these nouns: ↑agency, ↑agent, ↑ban, ↑blitz, ↑budget, ↑campaign, ↑copy, ↑executive, ↑expenditure, ↑industry, ↑manager, ↑mediu … Collocations dictionary
capital expenditure — n: an amount paid out that creates a long term benefit (as one lasting beyond the taxable year); esp: costs that are incurred in the acquisition or improvement of property (as capital assets) or that are otherwise chargeable to a capital account… … Law dictionary
Independent expenditure — In elections in the United States, an independent expenditure is a political activity intended to assist or oppose a specific candidate for office which is made without their cooperation, approval, or direct knowledge. Most commonly, this takes… … Wikipedia
capital expenditure — Payments by a business for basic assets such as property, fixtures or machinery, but not for day to day operations such as payroll, inventory, maintenance and advertising. Such expenditure is intended to increase the value of the company,… … Business law dictionary
investment advertising — /ɪn vestmənt ˌædvətaɪzɪŋ/ noun large expenditure on advertising to achieve long term objectives … Marketing dictionary in english